Project

Commercial expansion of WECAL, a supplier of insulation and roofing materials for the construction and technical insulation industries.

Assignment

Lead sales and marketing to drive revenue growth and market share through a differentiated product and service offering.

Result

Built a strong product portfolio with exclusive representation of European manufacturers and expanded tailor-made solution offerings.

Role

Commercial Director – Boardmember and leading the sales team and responsible for sales, marketing, and business development.